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( MDDA ) was set up by an
Act of Parliament (Act 14 of 2002) to enable "historically
disadvantaged communities and persons not adequately served
by the media" to gain access to the media. It's beneficiaries
will be community media and small commercial media.
To
achieve its objective, the MDDA will:
- Encourage
ownership and control of, and access to, media by historically
disadvantaged communities, historically diminished indigenous
language and cultural groups;
- Encourage
the channelling of resources to community and small commercial
media;
- Encourage
human resource development and capacity building in the
media industry, especially amongst historically disadvantaged
groups;
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