C.J.MOERDYK
MARKETING
ANALYST
Fellow of the Institute of Marketing Management
65 De Villiers Way, Glencairn, Simon's
Town, 7975
Telephone 021 782 2677. Cell 083 222 5636
Fax 086 683 7395
cmoerdyk@mweb.co.za
The
former head of strategic planning and
public affairs for BMW South Africa,
Chris Moerdyk, now spends his time as
a marketing and media management analyst
and auditor, consultant and mentor
as well as writing on marketing for newspapers,
magazines and online. He is also a commentator
in numerous marketing industry magazines,
radio and TV shows.
In
September 2002 he was appointed to
the inaugural board of the Media Development
and Diversity Agency and was reappointed
for a further 3 year term in 2005.
In 2001 he was awarded a pretigious Fellowship
of The Institute of Marketing Management.
He was for many years, the weekly marketing
columnist for Sunday Times, as well as
syndicated marketing, media, business
strategy and communications columnist
for the Journal of the Marketing, the
IMC Magazine, AdVantage Magazine, Retail
Edition, Enterprise Magazine, Business
in Africa and SABC 3 TV's Media Focus.
From
1996 to 1999 Chris was consulting
Media & Marketing Editor for Business
Report at Independent Newspapers Ltd.
(Saturday Star; Pretoria News, Cape Argus,
Independent on Saturday (Durban);
He compiled and presented of the Power
of Persuasion Television show (aimed at
changing negative consumer perceptions
on advertising) which ran for 13 weeks
from November 1998 to January 1999 on
national channel SABC 1, achieving record
audience ratings.
From
1991 to 1996 Chris was head of
Public Affairs & Strategic Planning
for BMW South Africa (Pty) Ltd. Reporting
to and advising chief executive BMW SA
on public policy, current affairs, politics,
sponsorships, economics, protocol, he
was also the corporate spokesman. He was
responsible for product launches to media,
corporate events, media liaison. Chris
was also a member of the BMW International
public policy strategy group and part
of the organising committees for the visits
of HM Queen Elizabeth ll to Land Rover
S Africa and Chancellor Helmut Kohl to
BMW SA.
From
1986 to 1990 he was Media Editor
Saturday Star , a Finance Writer for The
Star, Saturday Star and Sunday Star.
His column, The Flip Side, was a weekly
leader page feature in The Star for many
years . Chris joined The Star on the invitation
of Editor-in-Chief Harvey Tyson, to cover
and comment on sanctions and disinvestment.
During that time he was also a recipient
of the Checkers Award for Consumer Journalism
and SA Consumer Council Journalism Awards.
Chris pioneered the Saturday Star Media
& Marketing section which first saw
the light of day in 1987. He was also
presenter of weekly "advertising
Spot" on Radio 5.
From
1970 to 1986 Chris worked as a marketing
and PR Consultant operating in Durban
(up to 1982) and in Johannesburg (82 -
86). Mostly below-the-line marketing services,
PR, sponsorship and advertising. During
that time he was the Natal representative
for advertising agencies, McCann and Lindsay
Smithers FCB. He was subsequently appointed
regional director in Natal for Lindsay
Smithers
( now FCB.) Spent two years in based in
France ( 78-79) researching export and
international marketing and trading procedures
on behalf of S African clients.
In
1962 he joined the Pretoria News straight
out of school as a reporter. Graduated
from the Argus Journalism College, Cape
Town then joined United Press International
in 1964 as deputy bureau chief. Chris
worked throughout sub-Saharan Africa -
Congo Wars, Zambia, Rhodesian (Zimbabwe
)conflict. Arrested 23 times trying to
tell this story to the world. He was promoted
to manager for Southern Africa for United
Press International Newsfilm Television.
Seconded from time to time to BBC TV News,
CBS, ABC, NBC. He was a nominee in 1965
for the J.Arthur Rank International Newsfilm
Award.
Chris trained the very first SA Broadcasting
Corporation television news crew on behalf
of UPI.
Chris
was born in Pretoria on July 15, 1943.
He is one of five children of Piet Moerdyk
(1905 -1996), senior English Master Pretoria
Boys High School for 32 years and Dorothy
Moerdyk (Nee McHardy) (1908 -1995) daughter
of Donald McHardy, resident director of
De Beers, Kimberley.
Schools:
Christian Brothers College Pretoria and
Pretoria Boys High School. First teams
- rugby, cricket, swimming, tennis.
Family.
Chris is married to Creina (medical researcher).
Four children - Richard James BA LLB (38)
(commercial film producer, Cape Town);
Stuart Christopher (35) (IT industry manager,
Botswana), Samantha May Pelicot (33) account
director McCann International (Cape Town)
and Andrew Donald (18) (architecture student
at UCT)
Chris has four grandchildren