C.J.MOERDYK

MARKETING ANALYST
Fellow of the Institute of Marketing Management
65 De Villiers Way, Glencairn, Simon's Town, 7975
Telephone 021 782 2677. Cell 083 222 5636
Fax 086 683 7395 cmoerdyk@mweb.co.za

The former head of strategic planning and public affairs for BMW South Africa, Chris Moerdyk, now spends his time as a marketing and media management analyst and auditor, consultant and mentor as well as writing on marketing for newspapers, magazines and online. He is also a commentator in numerous marketing industry magazines, radio and TV shows.

In September 2002 he was appointed to the inaugural board of the Media Development and Diversity Agency and was reappointed for a further 3 year term in 2005. In 2001 he was awarded a pretigious Fellowship of The Institute of Marketing Management.

He was for many years, the weekly marketing columnist for Sunday Times, as well as syndicated marketing, media, business strategy and communications columnist for the Journal of the Marketing, the IMC Magazine, AdVantage Magazine, Retail Edition, Enterprise Magazine, Business in Africa and SABC 3 TV's Media Focus.

From 1996 to 1999 Chris was consulting Media & Marketing Editor for Business Report at Independent Newspapers Ltd. (Saturday Star; Pretoria News, Cape Argus, Independent on Saturday (Durban);
He compiled and presented of the Power of Persuasion Television show (aimed at changing negative consumer perceptions on advertising) which ran for 13 weeks from November 1998 to January 1999 on national channel SABC 1, achieving record audience ratings.

From 1991 to 1996 Chris was head of Public Affairs & Strategic Planning for BMW South Africa (Pty) Ltd. Reporting to and advising chief executive BMW SA on public policy, current affairs, politics, sponsorships, economics, protocol, he was also the corporate spokesman. He was responsible for product launches to media, corporate events, media liaison. Chris was also a member of the BMW International public policy strategy group and part of the organising committees for the visits of HM Queen Elizabeth ll to Land Rover S Africa and Chancellor Helmut Kohl to BMW SA.

From 1986 to 1990 he was Media Editor Saturday Star , a Finance Writer for The Star, Saturday Star and Sunday Star. His column, The Flip Side, was a weekly leader page feature in The Star for many years . Chris joined The Star on the invitation of Editor-in-Chief Harvey Tyson, to cover and comment on sanctions and disinvestment. During that time he was also a recipient of the Checkers Award for Consumer Journalism and SA Consumer Council Journalism Awards. Chris pioneered the Saturday Star Media & Marketing section which first saw the light of day in 1987. He was also presenter of weekly "advertising Spot" on Radio 5.

From 1970 to 1986 Chris worked as a marketing and PR Consultant operating in Durban (up to 1982) and in Johannesburg (82 - 86). Mostly below-the-line marketing services, PR, sponsorship and advertising. During that time he was the Natal representative for advertising agencies, McCann and Lindsay Smithers FCB. He was subsequently appointed regional director in Natal for Lindsay Smithers
( now FCB.) Spent two years in based in France ( 78-79) researching export and international marketing and trading procedures on behalf of S African clients.

In 1962 he joined the Pretoria News straight out of school as a reporter. Graduated from the Argus Journalism College, Cape Town then joined United Press International in 1964 as deputy bureau chief. Chris worked throughout sub-Saharan Africa - Congo Wars, Zambia, Rhodesian (Zimbabwe )conflict. Arrested 23 times trying to tell this story to the world. He was promoted to manager for Southern Africa for United Press International Newsfilm Television. Seconded from time to time to BBC TV News, CBS, ABC, NBC. He was a nominee in 1965 for the J.Arthur Rank International Newsfilm Award.

Chris trained the very first SA Broadcasting Corporation television news crew on behalf of UPI.

Chris was born in Pretoria on July 15, 1943. He is one of five children of Piet Moerdyk (1905 -1996), senior English Master Pretoria Boys High School for 32 years and Dorothy Moerdyk (Nee McHardy) (1908 -1995) daughter of Donald McHardy, resident director of De Beers, Kimberley.

Schools: Christian Brothers College Pretoria and Pretoria Boys High School. First teams - rugby, cricket, swimming, tennis.

Family. Chris is married to Creina (medical researcher). Four children - Richard James BA LLB (38) (commercial film producer, Cape Town); Stuart Christopher (35) (IT industry manager, Botswana), Samantha May Pelicot (33) account director McCann International (Cape Town) and Andrew Donald (18) (architecture student at UCT)
Chris has four grandchildren