Media Literacy and Culture of Reading Summit 2008/2009

Council Chambers, Alfred Nzo District Municipality, Mt Ayliff, Eastern Cape

Draft Programme (28 – 29 March 2009)


Day 1 – 28 March 2009

07h30 - 08h00 Registration of Participants

Official Launch of the Promotion of Media Literacy and Culture of Reading Programme

Programme Director – Mpumzi Zuzile (MLO, Alfred Nzo District Municipality)

08h00 – 08h30 Welcome and opening
o Alfred Nzo Executive Mayor, Mr. G.G. Mpumza
o MDDA Chief Executive Officer, Lumko Mtimde

08h30 – 09h00 Keynote address – Deputy Minister of Education, Adv. Andrè Gaum

09h00 – 09h10 Sesotho Cultural Dance (from Matatiele)

09h10 – 10h15 Roundtable discussion

Opening address, Mayor of Umzimvubu Municipality, Ms Mabhengu,

Respondent – Projects Director – MDDA, Ms Jayshree Pather

Respondent – Programme Coordinator – Eastern Cape Communications Forum (ECCF), Ms Nomawethu Sbukwana

Respondent – Station Manager of Alfred Nzo Community Radio (ANCR), Mr. Mike Lunika,

Issues pertaining to self-regulation, democracy, constitution and children’s rights in relation to media – The Press Ombudsman, Mr. Joe Tlholoe
Writing competition – Local governance issues focusing on local languages – Department of Provincial and Local Government (DPLG), Ms.Nonkosi Tyolwana

(Q&A)

Closing comments – Mr. Sello Ntai, Mayor of Matatiele Municipality

10h15 - 10h30 Tea / Coffee / Juice / Snacks

10h30 - 11h30 Training Session

Group Work: The News Process
(10 per group):

What is news? Locally, nationally, internationally. Elements of newsworthy articles. (IAJ and NIE)

Monitoring process (group work):

Exploring how children are represented in print media. Articles on children will be examined (Freedom of expression) (IAJ)
Soul City case study: Media literacy, children’s rights and media (IAJ)

11h30 - 12h30 Newspaper race: A fun game that introduces learners to the different aspects of a newspaper (NIE)

12h30 – 13h30 Lunch

13h30 – 15h00 The writing process (cycle)

Learners will write youth related articles linked to human rights/democratic issues for inclusion in the front page design. This writing exercise will be linked to the monitoring process. (NIE)

Visit and greetings from the MEC for Education, Mr. Mahlubandile Qwase (time to be confirmed)

Day 229 March 2009

08h00 – 10h00 Layout and Design Training (of a front page)

Learners will be trained on designing a front page. Learners vote for the best article written the previous day and include it in their front page design. Voting for the best article will be facillitated by the NIE representative. (IAJ and NIE)

10h00 - 10h15 Tea / Coffee / Juice / Snacks

10h15 - 12h30 Layout and Design: Groups design a front page

12h30 - 13h30 Lunch

13h30 - 15h00 An insight into the business of the newspaper: student level, Business Manager, from a Publication, IAJ / NIE

15h00 – 15h30 Group presentations, evaluations and discussions, sharing of training experience

15h30 – 16h00 Closing Remarks – Ms Nomonde Gongxeka, MDDA Board member



MDDA convenes first Media Literacy and Culture of Reading Summit at Alfred Nzo District Municipality

The Media Development and Diversity Agency (MDDA) is convening a Media Literacy and Culture of Reading Summit on the weekend of Saturday 28-29 March 2009 at the Council Chambers, Alfred Nzo District Municipality, Mt Ayliff in the Eastern Cape. The theme for the summit is “Basic media literacy education - ‘Constructing Views of Reality'”. 25 Mar 2009

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