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The Editor

Dear Ms Ferial Haffajee

RE: CITY PRESS ARTICLE TITLED “LETSEBE’s BOGUS CV EARNS HIM A PROMOTION

Our discussion this morning refers.

The article published by City Press on the 15th November 2009 titled “Letsebe’s Bogus CV earns MDDA promotion” is bordering on inaccuracy and unfairness against article 1.1 of the South African Press Code. Further, the article violates articles 1.2, 1.3, 1.10, 5.1, 5.2, 5.3, etc. of the South African Press Code as outlines below:

1. The note/ caption to the picture refer to me as a Projects Director of the MDDA. This is inaccurate contrary to article 1.1 of the South African Press Code; I am the CEO of the Agency.

2. The note / caption to the picture suggest I pleaded ignorance. This is misleading the public/readers and gives an unreasonable reflection of the contents of the article in question, contrary to article 5.2 of the South African Press Code. At no stage in the interview I had with Mr. Mantshantsha or in the article in question did I plead ignorance.

3. The headline suggests Mr. Letsebe’s CV is bogus and that the “bogus CV” led to the promotion. I had clarified this to Mr. Mantshantsha and explained that:
a. The CV did indicate that Mr. Letsebe did not complete his law degree. Therefore the error was simply in the press statement issued long after the appointment. Mr. Letsebe’s appointment was approved in September 2009; the statement was issued on the 08th October 2009. This is clearly imbalanced reporting, possibly with intentional or negligent departure from the facts by distortion, exaggeration or misrepresentation; and material omissions of the fact that the erroneous statement did not inform the appointment at all. This violates article 1.2 of the South African Press Code.
b. The CV was not bogus. I even emailed the CV to Mr. Mantshantsha on Friday the 30th October 2009 at 12h02. It states qualifications and experience of Mr. Letsebe in detail.

4. Paragraph 1 suggests that the promotion of Mr. Letsebe was based on “fictional qualifications”. As stated above the appointment was approved in September 2009 based on the merit of his equivalent and relevant experience not the law degree, nor the submitted certificates from UCT and Wits. The erroneous statement was issued on the 08th October 2009 and corrected on the 30th October 2009. The article clearly is misleading the readers by material omission again violating 1.2.2 of the South African Press Code.

5. Further, the article quoting an “anonymous” employee says that the MDDA CEO threatened staff after Fin24.com quizzed him about this allegation. I dispute this as misinformation and unfounded. On the 30th October 2009, I indeed convened a staff meeting alerting the staff of this article which was to be published by Fin24.com. In convening the meeting, I was preparing the team for the news that was to be published against one of the staff members, provided the facts about the appointment process of Mr. Letsebe and asked members of the team to base their engagements on this matter on facts. This is how the meeting ended; there was never a threat to anyone by the CEO. Mr. Mantshantsha did not call me like he did with the other allegations to confirm whether such threatening did indeed take place. This is in violation of article 1.4 of the South African Press Code requiring that such reports be verified.

6. Mr. Mantshantsha incorrectly says in his second last paragraph that the corrected version was sent only to Fin24.com, he says, “no other media houses were sent the ‘corrected’ version”. The corrected statement was issued on the 30th October 2009 and published in the pressoffice, the MDDA website and by such media as Bizcommunity. Again, his assertion is inaccurate contrary to article 1.1 of the South African Press Code.

7. The Agency reinforces its statement that Mr. Letsebe was appointed on merit, on the basis of his vast relevant experience, skills and expertise. He has been with the MDDA from its inception as a Programme Manager (Community Media) which is responsible for 60% of the grant fund. He was part of the process of setting up the Agency, its systems and procedures. He brings a wealth of experience in grant making, leadership and knowledge of the media industry. He has been involved in media development for more than 10 years. Therefore, the allegation (from an anonymous employee) of favoritism is ridiculous; Mr. Letsebe has long been employed by the Agency.

South Africa should not allow itself to be diverted from its mission to work together towards ensuring that each and every South African citizen has access to a choice of a diverse range of media through the work of Agencies like the MDDA. The MDDA and its partners are committed to promoting media development and diversity; and as a contribution to the transformation of the media in South Africa in the public interest.

Yours sincerely

Lumko Mtimde
Chief Executive Officer

 












 
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