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This tool Kit has been compiled as a basic guide for community and small commercial media in South Africa to assit in designing and developing practical relavant marketing and advertising strategiies. The tool kit is by by no means aimed at providing all the answers to all the questions and challenges that face the community and smallcommercial media, however the guide is there to provide easy to use reference guide booklet to help in the daily decisions making processes. The Tool kit is meant to be a living resource tool that would be updated and revamped on an on going basis, as informed by the experiences with the tool kit

Instilling the Culture of Reading and Writing
Media Rocks
By: MDDA - School Newspaper Project & Development of Toolkit
It was after the Summit was launched that the actual
training was implemented by the Institute for the Advancement
Journalism.

• The first training “Teacher-Coordinators
Workshop”, was held on 23 – 24 October 2009 in
Kokstad at Ingwe Lodge. The workshop initially had
to cater for 10 schools but only 8 teacher-coordinators
were in attendance.
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starting your own school newspaper toolkit 2011

The Media Development and Diversity Agency (MDDA) has a mandate to create an enabling environment for media development and diversity that is conducive to public discourse and that which reflects the needs and aspirations of all South Africans. Section 3 (v) of the MDDA Act requires the Agency to support initiatives which promote literacy and a culture of reading. Accordingly, the MDDA proposed a Media Literacy and Culture of Reading Summit as an attempt to support initiatives that promote literacy and a culture of reading amongst diminished language groups and inadequately served communities.
RADIO PRODUCTION TOOLKIT
Mandla S.Nkuna's many years in Radio Programme Production includes, Writing and producing a number of programmes for the SABC and community radio stations around the country. He was a panel member evaluating Takalani Sesame in 2002 and 2004. He worked for ABC Ulwazi and the SABC's Channel Africa as a senior producer. He is teaching scripwriting and producing in South Africa and in SADC countries: Botswana, Zimbabwe, Malawi,Swaziland,Namibia,Mozambique and Lesotho.
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Launch of the “Trends of ownership and control of media in South Africa”

research report
In the financial year 2008/9, the Media Development and Diversity Agency (MDDA) an Agency established by the MDDA Act No. 14 of 2002 in partnership with the major print and broadcast media industry to create, support, promote and encourage an enabling environment for media development and diversity that is conducive to public discourse and which reflects the needs and aspirations of all South Africans, commissioned Z-Coms to conduct research on the trends in ownership and control of media in South Africa. 3 Aug 2009
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