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ABOUT US

 

QUICK FACTS

The Media Development and Diversity Agency (MDDA) is a statutory development agency for promoting and ensuring media development and diversity.

 

It is a partnership between the South African Government and major print and broadcasting companies to assist in, amongst others, developing community and small commercial media in South Africa.

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It was established in 2003, in terms of the MDDA Act No. 14 of 2002 and started providing grant funding to projects on 29 January 2004.

 

Our Target Audiences
• Historically disadvantaged communities;
• Historically diminished language and cultural groups; and

• Inadequately served communities.

  • Licensed community radio stations in South Africa: 285

  • Community radio listenership in South Africa: 8 million

  • Number of community radio stations on air in South Africa: 212

  • Number of community radio stations funded by MDDA: 156

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  • Number of Community TV stations funded by MDDA: 4 (+ 2 initiatives)
     

  • Broadcast languages: Full spectrum of South African languages can be heard - each station broadcasts in range of languages reflecting what is spoken  by communities
     

  • Number of independent print publications in South Africa: 180*

  • Circulation in South Africa: 6.5 million per month*

  • Readership in South Africa: 20 million per month*

  • Publishing language: 97 publish in indigenous languages or combination of indigenous and English/Afrikaans*

 

  • MDDA funded publications: 88
    * Figures from AIP

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