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“Access to diversified media for all”
ABOUT US
QUICK FACTS
The Media Development and Diversity Agency (MDDA) is a statutory development agency for promoting and ensuring media development and diversity.
It is a partnership between the South African Government and major print and broadcasting companies to assist in, amongst others, developing community and small commercial media in South Africa.
It was established in 2003, in terms of the MDDA Act No. 14 of 2002 and started providing grant funding to projects on 29 January 2004.
Our Target Audiences
• Historically disadvantaged communities;
• Historically diminished language and cultural groups; and
• Inadequately served communities.
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Licensed community radio stations in South Africa: 285
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Community radio listenership in South Africa: 8 million
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Number of community radio stations on air in South Africa: 212
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Number of community radio stations funded by MDDA: 156
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Number of Community TV stations funded by MDDA: 4 (+ 2 initiatives)
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Broadcast languages: Full spectrum of South African languages can be heard - each station broadcasts in range of languages reflecting what is spoken by communities
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Number of independent print publications in South Africa: 180*
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Circulation in South Africa: 6.5 million per month*
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Readership in South Africa: 20 million per month*
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Publishing language: 97 publish in indigenous languages or combination of indigenous and English/Afrikaans*
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MDDA funded publications: 88
* Figures from AIP
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