The Media Development and Diversity Agency (MDDA) Mandate is to:

 

•  Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans.

 

• Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry.

 

•  Promote media development and diversity by providing support primarily to community and small commercial media projects.

 

• Encourage ownership and control of, and access to, media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups.

 

•  Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups.

 

• Encourage the channelling of resources to the community media and small commercial media sectors.

 

•  Raise public awareness with regard to media development and diversity issues.