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Mandate and Objectives


The Media Development and Diversity Agency (MDDA) Mandate is to:


  •  Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans.


  • Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry.


  •  Promote media development and diversity by providing support primarily to community and small commercial media projects.


  • Encourage ownership and control of, and access to, media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups.


  •  Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups.


  • Encourage the channelling of resources to the community media and small commercial media sectors.


  •  Raise public awareness with regard to media development and diversity issues.


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