Vision and Mission
An accessible, developmental and diversified media
To support the development of a vibrant, innovative, sustainable and people-centered community media sector through resourcing, knowledge-based research and capacity building, in order to give a voice to historically disadvantaged communities
Integrated development services and resources that enable media development and diversity
We are honest, transparent, reliable, fair, accountable and responsible for our actions
We are empathetic, courteous and respectful to our staff and clients alike
We are efficient, effective, service delivery orientated, punctual, performance driven and work collectively
We are passionate, go the extra mile, responsive, have a strong work ethic, are consistent and accessible
We are inclusive, open and participatory in our dealings with internal and external parties
The Media Development and Diversity Agency (MDDA) Mandate is to:
Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans.
Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry.
Promote media development and diversity by providing support primarily to community and small commercial media projects.
Encourage ownership and control of, and access to, media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups.
Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups.
Encourage the channelling of resources to the community media and small commercial media sectors.
Raise public awareness with regard to media development and diversity issues.