Vision and Mission


An accessible, developmental and diversified media

To support the development of a vibrant, innovative, sustainable and people-centered community media sector through resourcing, knowledge-based research and capacity building, in order to give a voice to historically disadvantaged communities


Value Proposition
Integrated development services and resources that enable media development and diversity

Values Statement



We are honest, transparent, reliable, fair, accountable and responsible for our actions



We are empathetic, courteous and respectful to our staff and clients alike



We are efficient, effective, service delivery orientated, punctual, performance driven and work collectively



We are passionate, go the extra mile, responsive, have a strong work ethic, are consistent and accessible



We are inclusive, open and participatory in our dealings with internal and external parties



The Media Development and Diversity Agency (MDDA) Mandate is to:


  •  Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans.


  • Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry.


  •  Promote media development and diversity by providing support primarily to community and small commercial media projects.


  • Encourage ownership and control of, and access to, media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups.


  •  Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups.


  • Encourage the channelling of resources to the community media and small commercial media sectors.


  •  Raise public awareness with regard to media development and diversity issues.