Vision and Mission

Vision

Accessible, developmental, diversified, and sustainable community and small commercial media.

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Mission
To support the development of a vibrant, innovative, sustainable, and people-centred community and small commercial media sector through resourcing, critical sector insights, capacity-building and ensuring inclusive participation of historically disadvantaged communities.

 

Values
The guiding principles that inform our organisation’s culture and leadership and management style are embedded in the African ethos of Ubuntu/Botho. We are developmental in our orientation and character and a responsive, accountable, and empathetic organisation. This spirit is embedded in the following values that sustain us.

Values Statement

 

Integrity

We are honest, trustworthy, transparent, reliable, fair, accountable, and responsible for our actions.

 

Caring

We care for our people, our customers, our communities, industry stakeholders and the environment.

 

Excellence

We strive to achieve the best possible results in everything we do. We are efficient, effective, service delivery orientated, punctual, performance-driven and work collectively.

 

Commitment

We are passionate, go the extra mile, responsive, have a strong work ethic, are consistent and accessible.

 

Innovative

Future forward, thought leadership, open, dynamic, moving with the times, receptive to new ideas.

in our dealings with internal and external parties

 

Mandate

The Media Development and Diversity Agency (MDDA) Mandate is to:

 

  •  Create an enabling environment for media development and diversity which reflects the needs and aspirations of all South Africans.

 

  • Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry.

 

  •  Promote media development and diversity by providing support primarily to community and small commercial media projects.

 

  • Encourage ownership and control of, and access to, media by historically disadvantaged communities as well as by historically diminished indigenous language and cultural groups.

 

  •  Encourage the development of human resources and training, and capacity building, within the media industry, especially amongst historically disadvantaged groups.

 

  • Encourage the channelling of resources to the community media and small commercial media sectors.

 

  •  Raise public awareness with regard to media development and diversity issues.