Empuma News is a tabloid size newspaper established in 2022 which publishes monthly and is based in Qonce (King Williams Town). The paper caters to many villages and townships e.g., Pakamisa Berlin, Litha, Ndevena, Zwelitsha, Bishop, Ginsburg and Dimbaza other areas. It is distributed around townships and villages where access to news and information in local languages is needed the most. The newspaper is 80% IsiXhosa and 20% English.

The number of copies currently being printed is 2,500 once a month and it is not enough due to demand from communities. The area has a high level of unemployment and school dropout rates and many households depend social grants. As a result, the newspaper focuses its content on showcasing local opportunities, issues of food security, poverty alleviation programmes to encourage and inspire readers. It also aims to give particular voice and representation to young people and women who do not always have the opportunity to express their views in the media.

The coverage also focuses on preserving African traditions by covering traditional ceremonies. The publication engages in a literacy programme of running reading competitions at local schools to foster a stronger relationship with community stakeholders. The newspaper offers an in service training programme to journalism students from Walter Sisulu University.